It’s not just work. It’s transformative change.
There’s nothing better than to join up with other powerful women communicators to further important work. Supporting Minerva Strategies with capacity while one of its employees went on sabbatical allowed Skipton Creative to jump into their stream and support such organizations as Evergreen Treatment Services, Tableau Foundation and many more. And what a treat to contribute to a blog called The Goddess Speaks.
It would take a lifetime to tell all the empowering stories happening at the University of Washington School of Nursing among its many partners, staff, faculty and students. But even if we only tell a fraction of those stories, it moves the needle of the profession. Skipton Creative works with the School of Nursing to tell the stories of Nursing Impact on a regular basis.
Talking about issues in ways that we know will resonate with large numbers of people can be challenging. That’s why Skipton Creative particularly enjoyed supporting the work of Seven November for a collective of organizations in the environmental sector. The work involved message testing and building a shared narrative that would spur the most people to action. Once the testing and narrative were complete, Skipton Creative was hired to write stories about the work of such organizations as Outdoor Afro, Chicago Botanic Garden and the National Recreation Foundation to show the power of storytelling within a strong, tested narrative.
Jacob Lawrence helped broaden our view of humanity. With a stunning body of work, he helped inform the world about important moments, people and stories. A professor at UW from 1970-1985, he supported and mentored young artists as he had been supported and mentored. Today, his legacy continues on the UW campus. Skipton Creative collaborated with the College of Arts & Sciences’ communications team, the Jacob Lawrence Gallery and the School of Art + Art History + Design to create a one-pager to support a fundraising campaign so the gallery can continue its important work connecting students and the community at the center of education, social justice and experimentation.
Sometimes issues break your heart and then you hear about efforts that offer a way forward. That's what spurred me to pitch an article to YES! Magazine about an effort spearheaded by public radio affiliate WAMU in Washington, D.C., and the Kendeda Fund. Guns & America, a two-year national reporting collaborative focuses on building bench strength for good digital storytelling that goes beyond politics and moves listeners to a new place. Read the story here.
The Bainbridge Island Downtown Association exists to build community through a vibrant downtown, one of only 12 nationally accredited historic Main Streets in Washington. Girlfriend's Day Out 2018 invited us to celebrate the many offerings of our diverse array of downtown businesses. Skipton Creative increased the capacity of the downtown association during this effort by helping to promote the event's sponsors. This included taking videos on location and posting them on Instagram. One participant commented about how she loved seeing her fellow business owners represented there. The reaction on Instagram included over 2000 views across the videos, plus a number of comments and likes on the photos taken during the event.
It's heartening to know that younger generations are increasingly drawn to impact investing, with its focus on social and environmental responsibility; innovation; entrepreneurship; and partnerships between philanthropy, government and business. It's a pleasure to create content for i(x) investments focused on increasing the interest and momentum in this sector:
In the City of Seattle retirement office, they had a dream of empowering employees to share knowledge in a way that better served their members using a database on SharePoint that everyone contributed to. I helped the department with content development and editing, as well as training and adoption.
Photos by Paul Dunn
When a local couple bought property and wanted to start a family farm that embodied the values of the local food movement, they hired my husband and I to manage it. In addition to overseeing the kitchen, bed and breakfast and events; the farm store; and the dairy and cheesemaking portion of the endeavor; I put my storytelling passion into action with content creation for the website and weekly newsletter. We grew a loyal following that joined us as we reveled in farm nostalgia, passed on celebratory traditions and rituals related to cooking and eating, and conveyed how important good and ethically produced food is to a community.
Here's a sample newsletter that I wrote early on in our endeavor, with many more to follow.
After five years, we passed the baton to others so that several businesses could carry forward and better the various operations under a shared mission and vision. Stay-tuned. Perhaps one day we will share the story of our epic journey of quitting our day jobs and following a dream during those early years on the farm. In the meantime, here’s one lightning-bolt-of-a-lesson-learned.