Whether you are a seasoned marketing professional who just needs more capacity or a new business owner looking to build a brand and content strategy from scratch, I'm ready to support you. We live in a constantly changing world and our approach must be authentic, collaborative, human and responsive. When we work together to connect what you do to what audiences need, we forge timeless paths forward.
Research and needs assessment
I ground my work in understanding your sector and audiences, what you are already doing, the messaging and approaches of your competition, cooperative businesses in your "neighborhood," and industry trends. I also look at high level metrics so we can benchmark against future gains.
When a business prospect hears what you do, they should say, "I need that." Your core messaging should strategically describe the impact you make, in terms that will fire up the imagination of your audiences. In addition, you need all the supporting information that will make someone trust you and want to do business with you.
ongoing Strategic Storytelling
If your core messaging is on target it won't need to change very often, and you can use ongoing strategic storytelling to increase your influence. This may include newsletters or blogs, thought leader articles, product updates, promotional materials or social media campaigns that maintain relationships, generate new ones, and increase referrals.